Articles tagged with "deals"
Fashion and You India – Discounted Luxury!
- Shopping Clubs
- 25.01.2011
The premier shopping club Fashion and You India has turned one this month! (Source: myBangalore) Most of you may be wondering what a shopping club is. Shopping clubs are another result of the evolvement of e-commerce. Usually shopping clubs are private and by invitation only, rendering a level of exclusivity to such portals. Invitations can be sent only by existing members. The kind of products offered by clubs like Fashion and You India (one of the biggest player in the fashion world, shopping club scenario), usually feature designer merchandise such as designer sarees, designer salwar kameez designs, etc., deeply discounted by up to 80% and available for a limited time only. Fashion and You India and other shopping clubs have … Read more ›
Group Buying is heating up!
- Group Buying
- 24.01.2011
The big shots of the e-commerce world are catching on to the concept of Group Buying. Groupon recently announced its acquisition of SoSasta, one of the many Group Buying website portals in India. Sosasta however is presently not the forerunner in the market and it is relatively small in comparison to SnapDeal and BuzzinTown (Source: Livemint.com and Moneymint.in). The acquisition was apparently targeted more towards talent acquisition than anything else (former employees of Google). Funnily, the domain Groupon.in is not owned by Groupon, but another website that also provides Group Buying deals, namely Groupoff. Some sweeet initial traffic for Groupoff, and the increased value of the domain is probably creating a frenzy for acquiring potential big name domains. Another big … Read more ›
“Google Offers” – Leave anything untouched, Google?
- Group Buying
- 21.01.2011
So, we hear through the grapevine (mashable) that being rejected by Groupon creates a little fire in Google’s belly. Google was rejected by Groupon for its $6 billion takeover bid. Scorned, Google has decided to take on Groupon with its own Groupon/LivingSocial clone with “Google Offers”! Google Offers is slated to bring about 24-hour deals that become valid only once the ‘tipping point’ in the number of customers (decided by the firm offering the deal), is reached. This is the basis of most Group Buying models, where Group Buying = by popular demand, only. Google Offers will be powered by Google Checkout and will enlist the powers of Facebook, Twitter, Google Reader and Google Buzz as a means to share … Read more ›
