The big shots of the e-commerce world are catching on to the concept of Group Buying. Groupon recently announced its acquisition of SoSasta, one of the many Group Buying website portals in India. Sosasta however is presently not the forerunner in the market and it is relatively small in comparison to SnapDeal and BuzzinTown (Source: Livemint.com and Moneymint.in). The acquisition was apparently targeted more towards talent acquisition than anything else (former employees of Google). Funnily, the domain Groupon.in is not owned by Groupon, but another website that also provides Group Buying deals, namely Groupoff. Some sweeet initial traffic for Groupoff, and the increased value of the domain is probably creating a frenzy for acquiring potential big name domains. Another big … Read more ›